Crush cravings
Campaign for the launch of HUM Nutrition’s Flatter Me Fiber GLP-1 Booster
Art Direction | Photo Styling | Graphic Design
Moodboard
In collaboration with our brand team and copywriter, we developed a mood and shot list to visually communicate product benefits in a bold way that would cut through the noise and stand out against competitors.
Photography + Video
Photo and video captured to be used across email, web, print, and social touchpoints of the campaign.
All photos shot by Alex Kapustin of Rig Studio; styling assistance by Dana Kapustin.
Campaign Execution
Email design to pulse out campaign (fruit illustrations by Taylor Young)
Launch Email
How-To-Use Email
Ingredient Highlight Email
Competitor Comparison Email
